Is the Yeard Past Its Prime? What’s The Next Beard Trend?

Have we reached the end of the yeard?  Does a beard still have a place at the table for men’s fashion?  If so, what will end up being the next beard trend?

First off, if you’re unaware what a yeard is, it’s the act of a guy growing out his hefty facial hair for an entire year.  It was the latest beard trend that really took off over the past year and a half.

Sure, there are some trimmings along the way when growing a yeard, but when everything is said and done, you have a beard that will look like this:

man holding sword in suit


I don’t know about you, but that is one helluva beard!

However, what comes with such a beard is the maintenance that is required; it’s pretty extensive.

While the guy above looks awesome with a nice suit jacket and a yeard (I won’t mention the samurai swords), on average it takes someone between 7 and 17 seconds to form a first impression of them.

What do you think?  Is he a badass or just have way too much facial hair?

If you thought perhaps the beard was a bit much, you’re not alone.

We’ll go over demographic beard trends in just a minute, but what I wanted to touch on is that if someone is turned off by a yeard, they will have to spend the entire time convincing them otherwise to overturn their prejudices.

Sure that might sound a bit shallow, but when it comes to an interview for your dream job, would you be comfortable risking it for all that facial hair that can eventually grow back?

Now I am not saying that a yeard is all bad news.

But here’s the thing:

A missed opportunity on a job only comes once.

What are the alternatives to a beard?

Well, a bit shorter of one, of course, or what I would like to call a ‘meard‘!

First off, what is a meard you ask?

A meard is an evolving beard trend where a guy grows their facial hair and maintains the length that is no longer than a month old.

This allows them the flexibility to clean it up easily, trim it down when necessary, and most importantly save money.

Here are all the benefits of going with a meard over a yeard.

1.  Save Money on Beard Oil by Ditching the Yeard

Ok, so beard oil is CRAZY expensive.

On average, for a generic beard oil, it’s about $14 an ounce.

For a premium brand, you are looking to spend about $25 an ounce.

Annually, you are shelling out quite a bit of money on your face just to make sure that your beard gets all the essential nutrients and vitamins.

Of course, if you grow out a long beard the more oil you will have to apply.

For instance, on the Urban Beardsman website where they sell beard oil, they have this handy dandy chart for the approximate amounts that are required for beard oil application:

beardbrand recommended amount of beard oil to use


If you have a yeard, you are looking at 10 drops a day!

That’s nuts; you would have to get a new beard oil once every couple of months (~$300 annually).

So, as an owner of a yeard you have two choices:

  1. You can either buckle down and pay the steep prices of beard oil
  2. You could even create your very own beard oil recipe

In fact, we have an insanely in-depth guide on how to create your own.

I definitely recommend that you check it out when you have a few minutes.

With your own beard oil recipe, you could be looking to cut the price of your beard oil from around$25 an ounce to just over $5 an ounce.

That’s a 79% savings on your beard oil!

So I am not saying that you need to completely chop off a yeard and look like a teenager again, but what I am saying is that if you reduce your yeard to a beard, you will be saving quite a bit of cash!

2.  Have a Yeard? Should You Shave for a Job Interview?

businessman smiling

When it comes to wielding a yeard and wanting to advance your career, skills are everything.

However, when you go on an interview, the first impression counts!

In fact, if you want to know whether or not you should shave for an interview, definitely check out our article on 9 reasons you may want to shave your beard.

What’s crazy is that first impressions are made in as little as 7 seconds.

You don’t even have enough time to say your name and get theirs before they already have formed a first impression in their head.

While there are definitely a lot of people that do like beards, there unfortunately are people that don’t.

I’m not saying to be that much of a conformist – hell no!

What I am saying, though, is that when it comes to interviewing and your career, appearances do carry some weight.

Therefore, when introducing yourself to your prospective boss or future employer, you will definitely want to go with no more than a meard.

This way it isn’t too unruly.

3.  The New Beard Trend Isn’t the Yeard

Over the last couple of years, the beard made a huge comeback in popular culture.

Beard oil vendors have flooded the marketplace and it seems like new ones pop up every day.

It’s nuts!

However, as with everything in life, trends come and go.

If Google Trends is any indication, the year of the beard may be in the rearview mirror.

Here is a quick Google trend chart of ‘beard oil’:

screencap of google trends beard oil graph

Also as a further affirmation, here is a Google trends chart of ‘grow a beard’:

screencap of google trends for keyword grow a beard

I am by no means saying that the beard is going to go completely away.

Of course, it’s in our genetics as men to grow one.

However, what I am saying is that we may have just peaked out at the close of last year.

Time, of course, will definitely tell for the remainder of 2015 (I for one don’t want the beard trend to die).

Besides if the year of the beard is behind us, who is going to actively maintain Instagram feeds like:


screencap of the beards and tats instagram

4.  Your Morning Beard Routine Just Got A Whole Lot Quicker

Be it showering or applying copious amounts of beard oil when you have a yeard, you have quite a bit of maintenance to do in the morning.

You see, not only do you have to wash it out in the morning shower, but afterward you need to apply beard oil to ensure that it not only smells as good as it looks but to also make sure that it gets all the essential vitamins needed.

You see, beard oil helps in that it not only untangles your unruly beard but completely rids it of any unsightly beardruff.

In fact, that’s not all – to find out what else beard oil has powers for,check out our benefits of beard oil post.

Enough harping on about beard oil; what are some cold hard facts that you get out of having a meard instead of a yeard…

…especially when it comes to your morning beard routine?


In fact, say you spend about :05 extra minutes every day maintaining your yeard (washing, combing, applying beard oil, combing again).

If you add that up over the course of the year, you’re looking at a total of 1,825 minutes just to maintain the hair on your face!

That’s nuts!

Here’s the kicker:

Break that out to hours and you’re sitting just above 30 hours annually on your beard (30.4 to be exact).

That’s not only time spent on your beard but all of the oil that you sunk into purchasing as well (remember #1 on this list?).

So you are getting hit on two fronts – time and money.

5.  What are the Attractive Beard Styles?

meme graph for beard attractiveness

Are you in the Gandalf stage or the Terrorist stage?  Or perhaps Amish or Duck Dynasty?

While the chart above is completely a joke – there does lie a little bit of truth behind it.

Beards are subjective in regards to appearance.  Some people absolutely LOVE them and some people, unfortunately, are turned off by them.

How your beard grows on your face is completely unique to you.

There is no absolute perfect length.

The best way to get honest feedback is to ask a close friend what they think.  Definitely not your mom or spouse as they will always have strong opinions one way or another.

The general consensus from a woman’s perspective is that a 10-day heavy stubble is by and far the most attractive beard length.

6.  Get Additional Feedback on Your Yeard by Joining the Beard Community

screencap of reddit beards community

Looking to get additional feedback, not from a close friend, relative, or spouse?

Check out the beard community that thrives on Reddit (r/beards) or Jefffs Beard Board.

Both are the go-to communities for beard growing enthusiasts out there.

There are definitely some great groups on Facebook if you search around as well (such as Beard Happy or Beard Club).

There you will see a ton of guys submitting pics of their beard or even yeard and get some great tips on how to perhaps clean it up by giving it a proper trim or perhaps suggest some beard oil.

A word of caution, though, about the communities – while I myself am friends with a few beard oil vendors, they do run rampant in these communities.

So be forewarned with product pitches.

Ninety-nine percent of them are never too pushy at all – however, as I was saying earlier, the beard oil marketplace is extremely crowded.

So don’t be in shock if you hear from a few of them if you bring up the topic of beard oils.

7.  Is Having a Beard Cheaper than Shaving?

Of course it is, right?

You’ll be surprised actually.

If you are into premium beard oils, the short answer is no.  Having a beard when using premium oils like the ones pictured below will set you back on average about $25:

comparing prices of beard oil from various companies

On the contrary, if you are not using a cartridge-based razor but rather a double-edge safety razor, that one bottle of beard oil is actually WAY more expensive than 2 years worth of blades.

Let me repeat that:

1 bottle of beard oil is 2x the price of 2 years worth of razor blades!

Yeah, crazy I know.

You see, if you opt to go completely naked on the face and use a double edge safety razor, you can actually save quite a bit of money.

A box of 100 razor blade replacements for a double-edge safety razor costs on average about $14.

The handle itself or the razor blade is in the neighborhood of $30.

So the total annual ownership cost (minus the shaving cream which is nominal) of a shaving kit is around $40 for the first year – and about $10 every year thereafter.

Whereas if you have a yeard, the annual cost in beard oil alone is about $300 annually.

As a Wrap-Up

Having a yeard is a very special thing for some guys – I get that.

This post was used as a platform to always expand your horizons on what the current trends are around the male grooming arena.

As we saw above, there was a huge spike in beard popularity this year that seems to have tapered off a bit.

But as we all know, the beard is never going to go away.

It’s part of our very core as men and our natural body functions.

Personally, I will sport a meard.  I find that it’s a bit more manageable and easier to maintain on a daily basis.

So with that being said, I would love to know what you think – do you think a meard is the way to go?  Or do you think that a yeard is still where it’s at?

Adam Williams

As the lead editor of Tools of Men, Adam loves men's grooming products. Particularly of interest is managing facial hair and perfecting the art of the modern man's skincare routine. His work has been featured or quoted in several publications, including New York Magazine, Vice, Sharpologist, MIC, Elite Daily, and more. When Adam isn't working, he enjoys spending time with his two little kids who keep him both on his toes and young at heart.

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