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Fulton & Roark Review

Fulton & Roark makes various high-end grooming products for men.  Their most notable offerings include a vast collection of solid colognes, bar soaps, deodorants, and other grooming staples.

We’ll explore more about the brand, provide an overview of their products, look at what other men have said, and much more.

Let’s dive deeper into Fulton & Roark.

About Fulton & Roark

Fulton & Roark was founded in North Carolina by Kevin Keller and Allen Shafer in 2013 while pursuing an M.B.A at Wake Forest.  What started as a ‘nights and weekends project’ quickly became a full-time job.  

According to the Fulton & Roark LinkedIn profile, their headquarters is now located in Dallas, TX.

Lastly, Fulton & Roark products have been featured in countless publications, including The Wall Street Journal, Forbes, Business Insider, and several more. 

Fulton & Roark Product Overview

When browsing the Fulton & Roark product catalog, the first thing you’ll notice is that many of their grooming products rely on a natural base that includes several premium ingredients.  

Let’s take a look at some of their more popular products:

Solid Cologne

man holding fulton and roark solid cologne sampler

Available individually and as a part of a sample pack, the Fulton & Roark solid cologne is a winner for many.  This pocket-sized tin is available in nine different fragrances including the bestselling Palmetto with a pepper and cedarwood masculine scent to Clearwater with an oakmoss and Madagascan geranium base.  In short, Fulton & Roark likely has a fragrance that perfectly suits your style.

Before purchasing an individual tin, as they are fairly pricey at $60 apiece, we recommend checking out their sample Discovery Set first, as it contains eight of their premium fragrances for a low price of only $20.

Solid colognes are travel-friendly and tend to be less potent than your typical cologne – making it suitable for men who don’t want a strong fragrance.  Lastly, ingredients may vary from one solid cologne to another, but most contain just five components: mineral oil, petrolatum, cetyl alcohol, ceresin wax coconut oil fragrance, and perfume fragrance that is made from naturally sourced essential oils.

Bar Soap

three bars of fulton and roark soap

At 8.8oz in size, the Fulton & Roark bar soap is an absolute beast that gives even the Duke Cannon Big Ass Brick of Soap a run for its money in terms of size.  Like the solid colognes, the bar soap by Fulton & Roark only relies on a few ingredients, including shea butter, cocoa butter, kaolin clay, and others.  It provides gentle cleansing to the skin that’ll leave you feeling fresh.

Fulton & Roark also makes the bar soap in various fragrances to easily complement any other grooming products they offer.

Shampoo & Body Wash

The Fulton & Roark 2-in-1 Shampoo and Body Wash is a top consideration if you look for efficiency in your grooming routine.  Able to deliver an excellent and thick lather, it’ll penetrate deep to remove excess oil and dirt from the skins’ surface in a gentle manner. In addition, the refreshing formula has a cocktail of ingredients that your skin and scalp crave, including caffeine, peppermint oil, eucalyptus oil, and more.


man holding fulton and roark deodorant

Natural deodorants are an effective way to mask foul odors while allowing your skin to sweat naturally. Unlike some natural deodorants that can cause irritation, Fulton & Roark’s deodorant is gentle on the delicate skin underneath your arms. However, to ensure your underarms don’t feel too swampy, this natural deodorant contains tapioca starch and witch hazel to manage sweat. Lastly, aloe vera and sage extract are added to manage odor-causing bacteria.

Beard Oil

a man pouring fulton and roark beard oil into palm of hand

If your facial hair feels coarse, dry, or itchy, then you should consider working beard oil into your grooming routine.  Beard oil is a liquid conditioner that helps make your beard feel more comfortable while providing a light and non-greasy-looking sheen. The Fulton & Roark beard oil is a top contender for quality and craftsmanship.  Containing effective ingredients, including sunflower seed oil, argan kernel oil, shea butter, vitamin E oil, and more, it’ll work hard to keep your skin and facial hair feeling both nourished and moisturized.  

Fulton & Roark Reviews: What Do Customers Think?

To better understand customer feedback about Fulton & Roark, we looked at reviews from qualitative and quantitative perspectives.  Here’s what we found.

Qualitative Reviews

I love this soap! What more can I say!

Bar Soap – 5/5

A lightweight lotion that smells amazing! It complements all my other Blue Ridge products.

Blue Ridge Body Lotion – 5/5

Love the product but I feel it may be on the pricier side. Hopefully, once Fulton & Roark grow in sales and popularity, the product pricing can come down a bit.

Kiawah Solid Cologne – 4/5

Generally, most were quite happy with the performance and design of Fulton & Roark products. 

Quantitative Reviews

To better understand how Fulton & Roark products perform, we went ahead and looked at review data across their product catalog.  The average rating across all their products was an impressive 4.68 out 5.0. 

Fulton & Roark vs. the Competition

The men’s grooming space is fairly crowded with many established and emerging brands.  If you are looking for alternatives to Fulton & Roark, some top considerations include the following:

  • Outlaw
  • Reuzel
  • Duke Cannon
  • Huron
  • Get Beast
  • Dr. Squatch
  • Jack Black
  • Le Labo

Fulton & Roark Promos & Discounts

Who doesn’t like saving a bit of money when testing out a new brand?  Luckily Fulton & Roark offers a few ways to save.

If you are active military, you can get 20% off your order by visiting the Military Discount page on Fulton & Roark’s website.

Additionally, Fulton & Roark offers free shipping on all orders $25+.

Lastly, Fulton & Roark routinely offer discounts by simply visiting their website or signing up for their newsletter.

Where to Buy Fulton & Roark Products

There are many places to purchase Fulton & Roark products, with the easiest being their website.  When ordering directly, you can ensure you are getting legit and freshly made products.

You can also find Fulton & Roark locally by visiting their Stockists page.

Fulton & Roark Policies

When ordering from a relatively new brand, knowing their policies particularly around returns and refunds is essential.

Here’s what you should know:

  • Return Policy: Fulton & Roark offers a 30-day window for returns if you’re not satisfied with their products.
  • Limited Lifetime Warranty: This looks specific to the solid cologne metal tin squares.  If they are damaged due to a manufacturing defect, you can get them replaced.

Final Verdict on Fulton & Roark

Overall, Fulton & Roark is a quality men’s grooming brand worth considering.  Their products are well-made and well-reviewed.  If you like to try emerging brands or those who make their products with relatively few ingredients, they are a top consideration.