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Wild Willies Review

Wild Willies offers a whole line of handmade products for all sorts of guys, from bearded wonders to those lacking facial hair altogether. Let’s learn a bit more about them and take a look at some of the products we like.

About Wild Willies

Co-founded by Kerry Sebree, who is currently the CEO, and Christopher Wilson in 2015, Wild Willies strives to live the motto “Freedom is Foundation” providing guys with the products they need to keep their beards and skin looking outstanding. The company is located in Alpharetta, GA and is privately owned which tends to lend itself to a consumer-centric attitude. From beard brushes to butters, beard growth products to flat irons (!), Wild Willies has everything you could need in an all-natural package.

Wild Willies Beard Growth Supplement

Wild Willies Beard Growth Supplement


If you have trouble growing a beard or have a hard time getting certain areas of your face to fill in, Wild WIllies Beard Growth Supplement can be exactly what you need. Made from a proprietary blend of vitamins, minerals, biotin, and nutrients, the supplement helps grow and thicken facial hair quickly. It works by providing the body with the nutrients and fuel it needs to produce strong hair. Taken as a capsule, two per day, Wild Willies Beard Growth Supplement stimulates hair follicles and is easy to add into your daily routine.

We’re always skeptical of products that make claims like growing hair, but this one beats the test. BioSitol AsX Complex helps hair grow strong and rich while keeping the product simple and all-natural. Plus the size and price are just right.


  • Promotes hair growth for a thicker fuller beard
  • Priced well for the amount 
  • Contains Biotin which is proven to strengthen hair


  • We don’t love the term “proprietary” – would love to know exactly what’s in it
  • Need bigger sizes – only enough for 30 days per bottle

Wild Willies Beard Oil

Wild Willies Beard Oil


If you’ve already got a beard, no matter how long it is, you know how important good beard oil is. With consistent use, you can keep your beard clean and moisturized. That’s where Wild Willies Beard Oil comes in. Made from 10 essential oils, vitamins and minerals, with all natural ingredients, Wild Willies Beard Oil provides long lasting moisture and sheen to any beard, small or large. Beards and the skin they grow from, are highly susceptible to dry conditions. Dryness can make hair brittle and unmanageable. Beard Oil keeps you looking right and your whiskers healthy.

Best of all, the beard oil is made right in the USA and free from chemicals, artificial fragrances, and colorants. At a third of the price of luxury options you may have come across in your hunt for men’s care products, Wild Willies Beard Oil should take a spot in your medicine chest. 


  • The oil is free of chemicals and preservatives
  • Great pump top means less waste
  • Won’t leave skin greasy


  • Bottle is fairly small
  • Inclusion of jojoba is great touch

Wild Willies Beard Straightener

Wild Willies Beard Straightener


You’ve seen guys use lots of blow dryers but it may not be quite as common to see them use a straightener or flat iron. Well, look no further than Wild Willies Beard Straightener. Whether you’re going to a fancy get up and want to look your best or just prefer your beard to have that straight look, the Wild Willies Beard Straightener will help you get there. It’s especially made for the size and type of hair that men have on their faces – no more sharing with the female in your life. The Tourmaline ceramic plate and reverse ion technology keep your hair strong and sleek, while the PTC heater provides even, safe heat, up to 400 degrees.

You also won’t have to worry about clamping your beard or body parts between two incredible hot plates – the Wild Willies Straightener features a comb that you use to push hair near the element, flattening hair quickly and safely.


  • Ceramic plates with exceptional heating
  • Comb end instead of a plate
  • Relatively low cost for innovative product


  • The cord should have circuit breaker built-in
  • It may take some getting used to

Wild Willies Beard Boost Serum

Wild Willies Beard Boost Serum


Caffeine does more than wake you up in the morning; it also helps wake your beard up, promoting growth and strength. The Wild Willies Beard Boost Serum keeps your beard from getting dry and crunchy by using caffeine to produce ATP, a compound that promotes hair growth, and Biotin, which helps strengthen the keratin infrastructure of hair. Combining the two helps to keep foundations strong and hair supple. 

A beard serum may talk a big game but the Wild Willies Beard Boost Serum walks the talk. Filled with natural ingredients and crucial hair growth nutrients, this serum will help keep your beard right where it is. Plus, it smells great and comes in a stellar easy serve pump bottle. 


  • Contains caffeine to wake up your whiskers
  • Biotin helps develop underlying structure of the hair follicle
  • Easy pump bottle means no waste


  • No subscription option
  • Use of testosterone term on page slightly misleading

Other Items Wild Willies Makes

Wild Willies takes men’s care to the next level and makes a whole host of different products, serums, butters, and tools. From beard growth to shaving to straight bare skincare, Wild Willies pretty much has it all. If you’re in the market for a gift or want to try out a number of different products, Wild WIllie’s kits are available and make your shopping easy. Want to extend the Wild Willies style? Check out their lifestyle products, like t-shirts, masks, and wallets.

Want some of our favorites? You got it.

The Tough Scrub is great for cleaning out pores and around whiskers. Whether you’ve just got in from a ride on your bike or finished up yard work, the Tough Scrub will get the junk out of your skin. Another one of our favorites is the Beard Shaping Tool. Even if you’ve been shaving your face for years, you still end up with crooked lines every now and again. The shaping tool helps keep your beard straight.

Wild Willies Policies

Wild Willies has a great return and shipping policy. Enjoy free shipping on orders over $50 and returns within 30 days. They guarantee your satisfaction and offer a 100% money-back guarantee (source). 

Where Can You Buy Wild Willies Products

You can find Wild Willies products all over.

  • Amazon: With a fully designed Amazon Store page, its easy to find your favorite Wild WIllies products from butters to lotions to tools.
  • Walmart: Walmart offers Wild Willies products and you can save on shipping if you’re a Walmart+ member.
  • Target: A smaller selection of Wild WIllies products are available at Target but you can’t beat easy, two hour pickup if your local store has it in stock.
  • Direct: If you’re ever curious about the products you’re getting or want to ensure you can take advantage of that money-back guarantee, go direct.
  • Brick & Mortar: Wild Willies is also available a ton of different stores nationwide.

Wild Willies Promo & Discount Codes

Promo and discount codes are available – take a look around before buying. Note, that you’ll have to purchase directly if you’re going to use a coupon code. You can also take an instant 10% off your order when signing up for the WIld WIllies newsletter. Finally, government and military employees can enjoy extra savings with the GovX ID.

What Others Say About Wild Willies

Awesome products! The best in the business. Cool mint is a great scent!

Dale M on the Cool Mint Beard Oil

Pretty good, definitely makes my beard feel a lot softer. Feels kind of waxy at first.

Steve B. on Beard Butter

Works great. Product exceeded my expectations. Thanks.

Robert A on Beard Straightener

Alternatives to Wild Willies

Here are a few competitors to Wild Willies you might want to check out:

Where Are Wild Willies Products Made?

Per LinkedIn, all Wild Willies products are made from all-natural ingredients in Alpharetta, Georgia.

Shawn Burns

As founder of Tools of Men, Shawn Burns has nearly a decade of experience in male beard and grooming care. He started the site in 2014 after discovering the lack of quality men’s grooming information online. He is a nationally recognized expert in hair, beard and skin care for men, and has been featured in publications such as the Wall Street Journal, Vice, and more. He is also a frequent contributor to various online and print publications.

Shawn Burns has dedicated his career to helping men understand the basics and fine details of proper grooming. He's traveled the world, testing products and learning from industry insiders to gain the knowledge he shares on Tools of Men. With a special focus on the trends, technology and products specifically designed for men he provides an educated, honest and informed perspective.

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