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BLDWN Review That Was 2 Years In The Making

Finding the perfect pair of jeans is a lifelong endeavor for a lot of men.

It’s a search that is uniquely personal and downright tough to satisfy.

Opposite of that are men who purchase the same brand of jeans regularly for years on end, simply because they are ‘good enough’.

I fell into the second bucket for far too many years but that all changed recently.

Today, I wanted to talk about a brand that completely transformed the way I look at denim.

Enter BLDWN (previously known as Baldwin).

Now, most men are likely familiar with jeans from brands such as Levi’s, Lucky Brand, Tommy Hilfiger, J. Crew and countless others…

…heck, you probably have a few in your dresser right now…

…and that’s completely fine!

Those brands are staples for a lot of guys (myself included) …

…but this review isn’t about those brands.

Today, I wanted to review a brand that is far better than those.

This brand has not only withstood the test of time, but it delivers a quality that is unmatched when compared to anything I have ever worn previously.

I want to share a review that has been two years in the making, and that is BLDWN jeans.

To be quite honest, unlike other brands that have been reviewed in the past, such as Indochino, Black Lapel, Harry’s, Huckberry, etc., I haven’t developed such a close and personal relationship with a product like this one.

Today, I not only want to share a bit about BLDWN (and who is behind the brand), but I also wanted to share my personal experience of how BLDWN jeans can take a beating but never buckle under pressure.

Let’s take a look:


To know any company, you must understand what makes them tick.

What’s their passion?

Why are they in business?

What makes them any different from the hundreds of other brands?

Originally founded in 2009 by a Kansas City-based husband and wife duo, Matt and Emily Baldwin, Baldwin, as it was simply known, was a brand that focused on “modern design, quality textiles and American manufacturing” (source).

While researching, I stumbled across this terrific interview with Matt Baldwin back in 2014.  In the video, he provides a great history of the company and how it came to be if you are into learning about that sort of thing.

If you have nine minutes to spare, I highly recommend that you check it out:

If you checked out the video, you will see how fascinating it was to learn that Matt relies on the same exact sewing methods used by Levi Strauss in 1883 to craft the BLDWN jeans of today.

Furthermore, learning how Matt’s personal background shaped the brand, along with the clothes he and his wife made and countless other nuggets of information, are truly remarkable; it’s a terrific story of an American-made brand.

Fast forward nearly a decade later; Baldwin is still based out of Kansas City and has since brought on a new president in 2018, while both Matt and Emily sit on the board and are actively involved (source).

Most importantly, clothes are still being made here in the States (Los Angeles, CA).

With the leadership changes, Baldwin has rebranded to become BLDWN (however, they don’t appear to be fully done with the transition as their receipts, clothing tags, and customer service emails all reference the old name), and have since expanded both their product line and retail presence significantly.

While management changes typically spell disaster for many companies, thus far, it appears BLDWN has been doing everything right.

While their product line has expanded, the quality is still impressive.

BLDWN Review Disclosure

With the world we live in and the inclusion (or exclusion for that matter) of the #sponsored or #ad moniker, it is important to discuss disclosure.

You deserve to know whether what you are reading is a truthful review or completely fabricated.

With this review, I want to be completely transparent.

BLDWN did not contact me at all prior to publishing this.

I paid out of my own pocket for everything you see below.

Given that I live in New York City (NYC), I went to the store (more on this in a minute), shopped around, and made a purchase – it wasn’t given to me.

Here’s proof of the receipt:

With that being said, I do have an affiliate relationship with BLDWN.

Therefore, if you decide to click on a link to BLDWN and purchase, I get a portion of the sale (typically a very small percentage).

This is extremely common in the publishing world as it’s a small way to keep the site running.

Furthermore, if you decide to buy a pair of jeans and do not like them and return them, then I don’t get paid anything.

I think it’s a fair deal and one that ensures that I provide you with the best and most accurate review possible.

So enough with the disclosure; let’s get to the fun stuff:

BLDWN Store Locations


Starting off with only one location in Kansas, BLDWN has begun to set up shops across the country.

This makes it great for those men that like to try on their clothes firsthand rather than buying them directly online.

At the time of initial publication (Mar. 2019), BLDWN currently has seven store locations:

  • New York, NY (199 Mott St.)
  • Dallas, TX (3205 Knox St.)
  • Austin, TX (11621 Rock Rose Ave, Ste. 116)
  • San Jose, CA (334 Santana Row, Ste. 1075)
  • Leawood, KS (4573 W. 119th)
  • Kansas City, MO (422 Nichols Road)
  • Los Angeles, CA (8424 Melrose Place) – Opens Spring/Summer ’19

Now if you don’t live near any of the above locations or you simply don’t want to head to a store (although all the people I interacted with from the BLDWN shop in NYC genuinely wanted to help and weren’t at all “salesy” or pushy in any way), then you can easily buy a pair online.

The shipping is free via UPS ground if you live in the U.S.

Unfortunately for international readers, I am unsure of how shipping costs may vary.  Therefore, you will have to check out their website to find out if you can place an order and have it shipped to your country.

BLDWN Coupon Codes…Do They Exist?

Not really.

Googling around looking for BLDWN Discount or Coupon Codes will likely be a fruitless effort.

However, based on my own personal experience, only once did I ever receive a coupon in the mail from BLDWN (Fall of 2017) for $50 off the order.

Quite honestly, I am unsure of any sort of restrictions or terms on the deal since it was such a long time ago.

The only reason why I recall this particular coupon was because I used it on a second pair of jeans and have been waiting for another ever since.

When visiting their store (both online and brick-and-mortar), BLDWN does occasionally mark down some of their clothes.

As proof of some of the great deals you can find, I was able to nab a hoodie (reviewed below) for 60% off the retail price (originally $198, on sale for $79).

So if you can wait, check out their sales section regularly for deals.

Pictures of BLDWN Clothes

When it came to reviewing BLDWN, I wanted to try and make this as comprehensive as possible.

Therefore, I thought it best to separate the review into three sections:

  1. Pictures and review of their Sagewood Black Hoodie that was on sale (just to give you an idea of the quality outside of their denim)
  2. Pictures and review of a new pair of their 76 Jean in Indigo Raw Stretch Selvage
  3. Pictures and review of a two-year-old pair of the Henley Indigo Raw Stretch Selvage

So, let’s dive first into the hoodie:

1. Review of the Sagewood Black Hoodie

Overall, there is a lot to really love about this hoodie, from both the fit and feel to the overall construction.

To give you a better idea on sizing, the one I am wearing in the picture above is a size Small.  For further guidance, I am 5′ 8″ and weigh 145 lbs.

While there is some bunching on the sides, particularly around the midsection, I was pretty happy with the fit, especially along the shoulders and arm length.

The added area around the midsection doesn’t ever feel like it bunches up or is too much excess fabric.

Here’s another shot from the side:

And lastly from the back:

For the detail junkies out there, this hoodie is made from 100% Cotton and is made right here in the USA:

Overall, while plunking down $80 on a hoodie may seem a bit excessive, I am happy with how it looks and feels.  While it’s only a week old at this point, it’s quickly become a staple that I plan on wearing for super casual occasions.

2. 76 Indigo Raw Stretch Selvage

After getting back the 76’s a few days after their required alteration (necessary for all BLDWN denim), I was excited to try them on.

Now a word of experience here when it comes to denims from BLDWN: when getting them hemmed, I personally like to go a slight bit higher than what I am initially comfortable with.

The reason is that the jeans will begin to settle or relax with time (as you will see in the Henley’s in the next section).  This will add a little bit extra length while also preventing the bottoms from scraping on the ground.

Of course, this is a highly personal choice, so when you do pick up your own pair, give it a minute or two of thought before deciding.

Here’s a picture of them from the front:

And, here’s another from the flip side:

Now if you want to cuff them at all, they do feature a nicely designed selvedge:

Furthermore, given that these do feature a slightly more aggressive hem, they can also be paired easily with a pair of quality Chukka boots with no problem:

Lastly, since these were purchased in Spring of 2019, long after their change in leadership, you can still see that these jeans were made in the USA:

3. Henley Indigo Raw Stretch Selvage

Lastly, the time-tested pants.

As I spoke previously about in the article, I have been personally wearing BLDWN jeans for over two years now.

As proof, here’s the original order that was placed on March 1, 2017:

Now here is how those same jeans look today:

As you can see, while they lost a little bit of their color (especially when compared to the new ones pictured above), their wash has become completely natural, which is fully expected and appreciated.

Even though slight color alterations may be what some men fixate on when it comes to jeans, the real quality marks to be on the lookout for are extreme distress, holes, fraying, etc.

Common in many of the mass-produced jeans on the market after only a few months’ worth of wear, the two-year-old BLDWN jeans pictured above are absent of any these common aging signs.

Now when flipping around, here’s a picture at how the jeans look from the back:

Overall, they aren’t bad.

You may notice a slight outline on the right rear pocket where I normally keep my wallet that has started to appear (Note: I don’t sit on my wallet while working – if you do this out of habit, then your results may differ).

The natural honeycombing behind the knees has started to develop nicely and was expected.

In addition to the overview pictures above, I also took a few closeups to give you an idea on how they wore over the years.

This pocket is used probably 100 times a day from checking my phone repeatedly:

Wider view of the hip:

Obligatory crotch shot:

baldwin jeans review old pair crotch 07 01

As you can see, no holes developed in the crotch area after two years of wearing these pants, a common issue with other mass-produced denims.

Here’s a look at the seat of the pants:

baldwin jeans review old pair seat 12 01

Again, no noticeable wear after years of abuse.

Lastly, the bottom:

baldwin jeans review old pair leg wear 11 01

This was probably the only area that had shown any real wear at all.  However, I think this is being a bit too nitpicky, especially when you factor in that these denims have been worn while walking, biking and skating heavily through the streets of NYC regularly.

The takeaway here:

I can confidently state that BLDWN jeans won’t falter when worn for years.

As illustrated in the pictures above, they still retain their shape and the fabric won’t fray or develop holes a couple of months after purchase like most other jeans on the market.

BLDWN Return Policy

The BLDWN return policy is standard within the world of fashion.

You have 30 days from the date of purchase (online) to make a return, so long as the clothes were unworn, unhemmed and still have their tags attached.

Beyond their regular merchandise (i.e. sale items), the return policy may differ.

Here’s the full return policy straight from the BLDWN site for online purchases:

Should you make a purchase from one of their seven stores, the policy is surprisingly a bit stricter.

Instead of 30 days with an online purchase, BLDWN only gives you 14 days from the date of purchase in the store to receive a refund (30 days for store credit):

baldwin instore return policy 05 01

Of course, if you get your pants hemmed at the store, you essentially void this return policy.

So be sure that you are not only happy with the measurements, but also with the jeans when making a purchase at a brick-and-mortar shop.

Final Thoughts On BLDWN

If you are looking for an American-made brand that delivers on both style and durability, there is no beating BLDWN.

They deliver an amazing product that can withstand the test of time.

Now we can’t ignore the 800-pound gorilla in the room…

…these jeans are expensive.

They truly are.

I die a little on the inside when paying this much for clothes.

However, the reason why I keep coming back to BLDWN is because they have slowly replaced every single pair of denim I own in my wardrobe.

I would argue to say that these jeans are cheaper over the long term when compared with any of the brands I mentioned at the start of this article.

While a single pair of BLDWN denims may set you back quite a bit, getting multiple years of use out of them is likely to be far cheaper than replacing mass-produced denims repeatedly due to holes, fraying and structural issues.

Not only do you have to replace BLDWN jeans less often (proof is in the pictures above) than your typical pair of denims found elsewhere, but they will also feel much better as time goes on.

If you are looking for a pair of jeans that deliver when it comes to quality, pick these up.

You won’t be disappointed.

John Wellman

John Wellman is one of the most experienced and respected fashion experts specializing in men's clothing. He has worked in the fashion industry for over fifteen years, during which time he has provided an expert eye and advice to numerous fashion clients.

John has developed a keen understanding of the nuances of men's style and the importance of selecting the right pieces for a particular look. He has been praised by peers and clients alike for his ability to create classy yet edgy looks that stay true to the personality of the client.

John has a passion for men's style and believes in the importance of dressing with confidence and flair. He looks forward to continuing to make an impact in the fashion world and to helping men look and feel their best.

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