Growing a full and thick beard is not physically possible for a lot of men.
Unfortunately, a beard can grow in thin, have noticeable patches, or just simply look lifeless.
Times have changed, so have the solutions that are available to men today who want to have a full beard in very little time (and effort).
Finding the right beard growth product for youisn’t as simple as recommending a one-size-fits-all solution. The reality is that you might be looking for a beard growth product for a certain scenario – such as to fill in patches, make a thin beard look thicker, or simply speed up facial hair growth.
While we go through the reviews below so you can find the best beard growth product to meet your needs, we also go over a few considerations you should probably think about before making a purchase, along with a few steps and tips to get the most out of your new beard growth solution.
Let’s get started:
Best Beard Growth Products Ratings & Awards
|Rogaine (Minoxidil)||Patchy Beards||5.0|
|Beard Grow XL||Thick & Full Beard Growth||4.8|
|Biotopic Facial Hair Serum||Beard Growth Oil||4.9|
|All Natural Maxx Beard||Natural Growth||4.5|
|Bossman Beard Conditioner||Conditioner For Beard Growth||4.9|
|Polished Gentleman Shampoo & Conditioner||Shampoo & Conditioning||4.9|
A Few Considerations Before Buying Beard Growth Products
During our research, we identified seven key factors you should consider before buying a solution to enhance your beard growth.
The information below was sourced from countless official governing bodies including the U.S. Food and Drug Administration (FDA) and National Institutes of Health (NIH).
Here are important things that youneed to know:
Disclosure: The information contained in this article should not be taken as medical advice. Always consult with your doctor before taking any supplements, medicines, applying topical solutions, etc.
Without a doubt, one of the most important factors when buying a facial hair growth solution is product safety.
As you will see in just a minute, beard growth products come in many different forms. Whether it’s a topical solution or a pill that you take daily (or perhaps several times a day), you will want to always consult with your physician before making a purchase – especially if you have any pre-existing medical conditions.
Beyond application methods, many companies may rely on a mixture of ingredients to deliver results.
Active ingredients that companies like to use can include simple vitamins (Biotin), FDA approved medications (Minoxidil), or simply natural based remedies (saw palmetto).
What may work for one man may not necessarily work for you – therefore when testing and trying beard growth products, its effectiveness is very much on a case-by-case scenario.
When reviewing all the popular beard growth solutions, we found that they came in 5 main categories:
- Creams / Lotions
- Medical Solutions
Here’s a bit of detail on each and how they can be more (or less) effective for you:
Beard growth creams and lotions are great for men with patchy beards.
Able to be applied liberally to a specified area, creams and lotions can penetrate the skin deeper and should be able to provide effective and targeted results.
One of the downsides to beard growth creams and lotions is that if your beard length is above a stubble, they may clump in longer facial hair – making the application process a bit trickier for some.
Beard growth pills are a terrific alternative to any of the topical solutions as they can be taken orally and work to supplement your diet and spur on additional beard growth.
Often heavily concentrated with hair growth vitamins including Biotin, beard pills are great for men who have less than optimal diets and generally have a thin or lighter looking beard.
Of course, when taking pills, there is no targeted approach like a topical solution. Therefore, filling in certain areas on your face that are sparse may prove to be ineffective.
We find that pills are best for men with thin beards.
Beard growth oils are very much like lotions or creams but in a much thinner solution. Often paired with carrier oils (i.e. jojoba oil, argan oil, coconut oil, sweet almond oil, etc.) along with essential oils (i.e. tea tree oil, peppermint oil, etc.) beard growth oils can provide targeted results while also conditioning your beard.
Based on our research, a quality beard growth oil will often rely on natural remedies to stimulate beard growth.
In addition to generating new facial hair, beard growth oils will help to soften and prevent your beard from feeling itchy or dry.
4. Medical Solutions
Targeted medical solutions such as Minoxidil (the active ingredient found in Rogaine) have provided reliably strong results with continued use.
While not intended for your face (as the FDA originally approved this for only the hair on your scalp), many men have ‘gone rogue’ and have successfully filled in large patches on their beard.
The biggest advantage of this solution is that it has been proven to be reliable with science-backed research unlike many of the other solutions on the market.
5. Shampoo & Conditioner
Beard growth shampoos and conditioners are ancillary products that should be used in combination with a targeted beard growth product.
Beard growth shampoos and conditioners often rely on supplementary vitamins that will fortify your facial hair allowing it to look thicker and fuller.
Based on our analysis, we found that most beard growth products were priced between $20 and $60.
Naturally, the price does skew depending on ingredients used (those based on scientific claims often commanded a higher price) along with the type of growth product (i.e. pills tend to cost more than beard growth oils).
It’s also worth mentioning that many beard growth products require repeat applications. Therefore, you should take a quick second to see what the long-term costs are when picking up a growth product.
Science Based Facts
When it comes to finding the most effective beard growth products that will generate proven results, it’s important to look at scientific evidence to support company claims.
Some of the most popular active ingredients found in the leading beard growth products are the following:
- Natural Remedies (Castor Oil, Saw Palmetto, Caffeine)
- Pantothenic Acid (to prevent graying of hair)
Here’s a brief overview on each of the above active ingredients along with scientific research we found:
Biotin – Used in countless shampoos, conditioners, supplements, and more, Biotin is a water-soluble B vitamin (B7). It has been found in the following studies as a necessary vitamin for strong hair and nail growth (source, source). Many beard growth pills contain large doses of this vitamin to supplement your daily diet in the event you are not getting enough vitamin B7.
The NIH has officially stated that more research is needed before determining if Biotin can be recommend for hair growth (source).
Minoxidil – The active ingredient in Rogaine, Minoxidil is one of the few FDA approved ingredients for hair regrowth (source). Minoxidil won’t work for everyone and was made for only scalp hair regrowth (not facial hair).
Minoxidil does require continued use for hair growth. Stopping treatment will cause the hair to shed.
Lastly, you do not need a subscription for Minoxidil. You can buy Minoxidil over-the-counter.
Natural Remedies (Castor Oil, Saw Palmetto, Caffeine, Peppermint Oil) – The jury is still out on many natural remedies – especially when it comes to hair growth. Promising results are starting to be published such as this one, where researchers found that peppermint oil was highly effective at promoting new hair growth.
Given that these oils are derived from natural sources (i.e. plants, seeds, etc.), purity of the actual oil can vary from one company to another.
Pantothenic Acid – While there is some reported evidence of hair growth through Pantothenic Acid as reported here, the main reason this active ingredient is added to beard growth pills is to reduce the effects of graying of your facial hair.
While not an alternative to beard dye, Pantothenic Acid (Vitamin B5), has been cited as a key vitamin to reduce (and in some cases restore) hair to its natural color. If you are starting to notice some grays in your beard, you should be on the lookout for this key ingredient within your beard growth product.
Does Ethnicity Matter?
One surprising bit of information that we came across in our research was that some companies provided targeted beard growth products for men of different ethnicities.
However, based on our understanding, there is no product that will be more (or less) effective for one ethnicity over another.
Therefore, we would recommend putting very little weight on such claims.
Where It’s Made
You should always do your due diligence before using any product – especially one that you plan on ingesting.
While the USA has rather loose regulations when it comes to supplements, buying beard growth pills that were made in a faraway country may prove riskier – especially if it’s a company without a proven track record.
To help you out, we did the research for you and provided the country of manufacture for each beard growth product.
When it comes to beard growth solutions, results matter.
No one needs to waste their money on beard growth products that simply don’t work.
Therefore, many of the companies that are featured in this guide do provide 100% money back/satisfaction guarantees.
This way you can try them risk free and see for yourself if you have any noticeable beard gains.
Best Beard Growth Products Reviewed
1. Best Beard Growth Product For Patchy Beards: Rogaine (Minoxidil) Beard Growth Foam
Minoxidil, the active ingredient in Rogaine, has been around for years.
Minoxidil has been proven to work for some men to either completely stop hair loss in its tracks, and in some instances to actual spur on additional new hair growth for the area that it is applied.
In fact, Rogaine is clinically proven to help regrow hair and has been approved by the FDA.
Application is a key difference when compared to a beard supplement.
If you have a patchy beard, minoxidil is the best choice for you.
Being that minoxidil comes in either a liquid and foam applicator, you can easily apply the solution in isolated areas, making sure that you spur on growth of your beard where you exactly need it.
While minoxidil isn’t recommended for growing facial hair, many men have gone against the recommendations and have discovered incredible results.
We pulled a few quotes from other men who have exclaimed the following when using Minoxidil on their beard:
When it comes to actually picking up the solution itself, you do have a couple of options. You can either get the branded Rogaine version or a generic label for a few bucks cheaper.
Largely there isn’t going to be a performance difference since both products do contain minoxidil as the active ingredient – and at the same amount 5%.
So it really comes down to a personal preference of the man himself.
Personally I would opt for Rogaine as its an established company that has plenty of documentation online – and after all they were the creators of this stuff.
- The best solution for filling in a patchy beard
- FDA approved to stop hair loss and promote hair regrowth
- Foam application makes it easy for spot treatment
- The smell isn’t the most pleasant (be sure to double with a beard oil).
What You Need To Know
2. Best Beard Growth Oil: Biotopic Facial Hair Serum
A top-rated beard growth serum must check all the boxes in order to work efficiently and effectively.
No other beard growth serum on the market (with perhaps the only exception going to the Beard Guyz growth serum) can match the performance and ingredient profile of the Biotopic Beard Growth Serum.
While we won’t list all 33 ingredients that are contained within the product, we do want to call out a few key ones that you should know about – this includes the following:
- Saw Palmetto
- Argan Oil
Most notable of the 5 above will be the AnaGain – this proprietary mixture of pisum sativum is responsible for stimulating the molecules on your face in order to both promote and thicken hair growth.
While we were a bit apprehensive about this particular beard growth serum as we didn’t know much about it, we did some digging and found some powerful reviews from other men.
A few callout quotes include a tempered “been using for 2 months now and have seen good results” to a much more enthusiastic “I was able to grow hair between my beard and sideburns for the first time in my life!”
The serum is 100% drug free and is Made in the USA.
Furthermore, Biotopic does offer a 60 money back guarantee if you are less than pleased with the results.
- One of the best beard growth oils to support full and healthy beard growth
- 100% drug free and made in the USA
- Gracious return policy (60 days)
- When compared to others its a bit pricey (but well worth it)
What You Need To Know
3. Best Pills For Beard Growth: Beard Grow XL Pills by Delta Genesis
One of the highest rated and highly reviewed beard growth products available on the market today is Beard Grow XL by Delta Genesis.
When it comes to beard growth pills, Beard Grow XL checks all the boxes. Containing a high concentration of Biotin (667%), Saw Palmetto, Pantothenic Acid (200%), and countless other essential vitamins and minerals to spur on beard growth, this is your best shot at growing a thicker and fuller beard in very little time.
Taken 3 times a day, this 90 capsule (1 month) supply should help to jump start your beard growth.
For the men out there that have dietary restrictions, Beard Grow XL is vegan/vegetarian while also being completely gluten-free.
Now it is worth noting that Beard Grow XL is just one step of the larger comprehensive beard growth kit provided by Delta Genesis.
If you find that the beard growth pills are providing less than adequate results, it may be worth exploring their supporting products, which include the following:
- Beard Flux XL (beard growth oil)
- Beard Bolt XL (beard growth balm)
- Beard Roar XL (beard growth shampoo)
Now if you aren’t convinced by the overly positive feedback and reviews by thousands of other men, that’s completely fine.
Delta Genesis does stand behind their product and offers a 30-day money back guarantee.
- Highest rated beard growth pill currently on the market
- Contains several key ingredients that have been found in studies to promote hair growth
- Made in the USA
- Is priced at a premium
What You Need To Know
4. Best All Natural Beard Growth Product: All Natural Maxx Beard Growth Spray
Another highly recommended beard growth formula out there will be Maxx Beard. Containing a mix of natural and proprietary ingredients – this targeted spray is effective at resolving patches on your beard.
Some of the natural and organic ingredients within this spray include the following:
- Argan Oil
- Emu Oil
The KopyrrolTM and the Biotin will be the key ingredients that will bring on brand new hair growth for your beard. Niacin, much like Biotin is Vitamin B3 that helps foster increase blood flow which ultimately helps in hair growth for some people.
On the other hand AzetinolTM is a natural DHT blocker. This is great for beard growth but oddly enough may cause some hair loss on your head. Therefore this is why its contained in a dropper bottle.
But active hair growth ingredients aside – what we really like about the Maxx Beard product is that it contains both Argan and Emu oil.
These oils, particularly argan oil, contains fatty acids which have been linked to hair growth. In addition to growing your beard, the natural oils will also make your beard softer.
This spray is easy to apply and can be used on select patches or your entire beard and mustache.
- Applicator makes it easy for spot treatment
- Mixture of natural and proprietary ingredients have demonstrated great results
- Great solution to promote natural beard growth
- May not be as fast enough for some men
What You Need To Know
5. Best Conditioner To Support Beard Growth: Bossman Beard Growth Conditioner
Bossman pioneered the beard conditioner market when they introduced their jelly beard oil.
Perfect for men looking to fill in a thin or patchy beard, this fortifying beard conditioner by Bossman Brands contains some of the following key ingredients to help you get a thicker beard. Standout ingredients include the following:
- Mango Butter
- Coconut Oil
- Avocado Oil
- Aloe Leaf
- Jojoba Esters
- Rosemary Leaf Extract
…and countless others.
While this might not be the best beard growth product in the classical sense (i.e. you shouldn’t expect it to grow new facial hair), it is undoubtedly a killer add-on product to use with proven beard growth product such as beard pills or minoxidil as it will be key in helping with stimulating and nourishing beard growth.
Made in the USA, Bossman has been beloved by beadsmen for years – they deliver a quality product that men simply love as it conditions extremely well.
- Powerful product to help boost and fortify your beard
- Won’t make your beard look or feel greasy/oily
- Easily gets deep to your skin in order to provide effective results
- Should be used in tandem with a beard growth product
What You Need To Know
6. Best Beard Growth Shampoo & Conditioner: Polished Gentleman Beard Growth Shampoo & Conditioner
One essential product to support healthy beard growth will be a beard thickening shampoo and conditioner that helps to keep your beard both clean and strong.
No other beard shampoo and conditioner has been so well received as this one by Polished Gentleman.
Not only does it contain many of the trademark ingredients found in many of the top beard growth products including Biotin and peppermint oil, it also contains exotic ingredients including manuka honey.
As great as many of the potent natural ingredients may be, this combo shampoo and conditioner is also paraben free, sulfate free, cruelty free, and contains no harsh chemicals.
When sifting through over a thousand reviews on this product, men were not only incredibly please with the thick, shiny, and soft results, but they also equally loved the scent.
If you are serious about growing a great looking beard, this shampoo and conditioner is a vital product to ensure that your beard keeps looking great.
- Perfect to use in tandem with a beard growth product
- With regular use, this shampoo and conditioner will strengthen and add volume to your beard
- Made in the USA in a responsible way
- Must be used in tandem with other beard growth products
What You Need To Know
Packed full of vitamins and minerals, this beard growth serum by Beard Guyz is a potent oil for spurring on new beard growth or to make thin beard look fuller and thicker.
What makes this serum work so well?
Relying on a unique mixture of vitamin E oil, keratin, and Grotein (their proprietary formula), this serum will work to moisturize and condition your facial hair and skin to promote new facial hair growth.
As great as it may be, what men really loved about this serum (beside the effective results) was the scent.
While many serums designed for beard growth can smell like a mixture of chemicals, this beard growth serum by Beard Guyz evokes citrus notes that can be quite invigorating.
As is often the case with citrus, men with sensitive skin will want to make sure that they do a patch test (inside of elbow or behind ear) prior to application to ensure that there is no mild irritation.
Available only in the USA, this product comes with a 100% satisfaction guarantee to ease any concerns.
- Doubles as a conditioner and growth product that will help fill out your beard.
- Citrus scent smells great and is invigorating.
- Great all-natural solution to promote beard growth.
- May not be as effective as some of the medicinal products on our list.
What You Need To Know
How to Apply Minoxidil To Your Beard
For those men who are using minoxidil on their beard, we wanted to go over easy easy steps in order to get the best (and quick) results:
1. Give Your Beard A Thorough Wash with A Beard Shampoo
Before one drop of Minoxidil makes it to your beard, you will want to make sure that your beard is clean.
Not only will a thorough washing clean out any mild dirt and oil buildup, but a clean beard will allow the Minoxidil to penetrate deeper and get better and quicker results.
We do recommend that you use a beard growth and thickening shampoo here as it will help to fortify your facial hair follicles.
2. Pat Dry, Don’t Rub
Once out of the shower make sure you pat dry your beard rather than rubbing vigorously. This will help to prevent any of the follicles from breaking or tearing out from the root.
3. Foam Is Better Than Dropper
You will find when shopping for Minoxidil that it comes in two different forms – foam or liquid (dropper).
We heavily advise that you to go with the foam option here. Foam makes it much easier to massage into the skin and will not run down your face or into your mouth (remember this is a topical medicine).
Additionally, foam is just easier to use.
4. Work Thoroughly Into Your Beard
Once you spray a golf ball sized amount of foam into the palm of your hand, you will want to rub your hands together and then work it thoroughly onto the patches of your face that need attention.
5. Follow Advice on The Side Of The Box
Based on our findings, most men like to apply Minoxidil twice daily to their beard (once in the morning and once before bed).
This allows the minoxidil to work around the clock and provide results quickly.
Of course, you will want to make sure that you follow application directions on the side of the box as the concentration of Minoxidil can vary from one brand to another – leading to different number of times that is recommended for application.
6. Let Minoxidil Absorb Into Your Skin
Once you are done applying Minoxodil, you will want to wash your hands and leave it alone for a few minutes to fully absorb into your skin.
7. Apply Beard Growth Oil or Moisturizer
Once the area that you applied the Minoxodil is dry to the touch, it is now safe to apply a beard oil conditioner or balm.
This will help to stimulate hair growth and cure any itchy skin immediately (a common side effect of Minoxidil).
Now if you do have sensitive skin, a simple fragrance free beard oil can do the trick here.
8. Document Progress Through Pictures
Once you have fully medicated and conditioned your beard, it’s now time to take progress pics.
Documenting the progress of your beard growth is a great way to not only validate if the product(s) you are using actually work, but to also build your confidence with your beard.
In a few short months you should expect to see your beard get completely transformed.
Setting Appropriate Expectations When Growing A Beard
It would be foolish to say that any of the aforementioned beard growth products will give you an Instagram worthy beard in a matter of weeks.
The reality is that everyone’s beard grows in at different rates and styles.
Therefore, we wanted to put together a quick overview on some of the things you should be mindful of when growing a beard and what to expect.
1. Genetics Play A Key Role
The type of beard that you can grow is almost completely dictated by your genetics.
Looking to men both on your mother and father’s side of the family may give you some hints as to what you should expect. If all the men grew a patchy beard, then you likely will as well. Of course, this is where spot treatments may help to fill patches.
2. Your Current Age
According to the NHS most men finish puberty by the age of 18. If you are below the age of 18 and are wondering if your beard is done growing, chances are that it isn’t.
However, if you are over 18 years old, then some of the products mentioned in this guide might help to spur on additional growth.
3. Do Testosterone Levels Matter?
Many men think that testosterone is directly linked to beard growth, however, the fact remains that many men have the same level of testosterone in their body (source).
Instead, it largely has to do with your genetics and how your body reacts to that testosterone in your body.
4. A Protein Rich Diet Is Essential to Hair Growth
When growing a beard, your diet is important.
Specifically, you want to make sure that you get an ample amount of protein and iron as it generally helps the overall appearance of your hair. Even in a USA Today article, the author cited a study conducted by the Cleveland Clinic which found that an iron deficiency will cause baldness.
Therefore, you will want to make sure that you eat foods such as the following:
- Lean red meats
- Nuts (almonds, walnuts, cashews, etc.)
- Vegetables (the deep green ones like spinach and broccoli)
- Beans (kidney beans, lentils, etc.)
While eating these foods won’t be a supplement to some of the best beard growth products, they sure do help as far as getting the appropriate nutrition.
5. Exercise to Increase Blood Flow
In order to make your hair growth thrive (for both head and beard), cardio exercise is a great way to increase blood flow throughout your body and provide your hair with all the essential nutrients and oxygen it needs to promote healthy hair growth. So, visit the gym or track regularly.
6. Stress May Inhibit Beard Growth
Stress has been often linked to reduced hair growth, particularly the hair on your head. While we couldn’t find any official studies on beard growth and stress, generally speaking, if you are overstressed at work, try to take the time to decompress. It’s good for your body and likely your beard.
7. Plenty of Rest
Building off the previous section, while we couldn’t find studies linking beard growth to sleep habits, getting the recommended 7-9 hours of sleep each night will always be good for your health.
Common Questions Men Had About Beard Growth Products
When researching all the various beard growth products available to men today, we kept coming across many of the same (or very similar) questions.
We thought it best to try and address some of these questions to the best of our abilities should any the following questions be on your mind.
Here were some of the most pressing questions:
Q: Will my beard start to fall out once I stop using the product?
If you are using a product such as Minoxidil (Rogaine) then yes, the facial hair that started to grow when applying Minoxidil will indeed fall out (the existing beard hair follicles should remain).
When using a supplement such as a beard growth pill, then there shouldn’t be much change. Most of these pills will often thicken and quicken beard growth rather than sprout new follicles.
Q: Will any of these beard growth products work on my mustache?
No matter the beard growth product, the hair on your mustache doesn’t differ much from the hair on the rest of your face. Therefore, you shouldn’t worry about paying extra for a mustache growth product.
Q: What is the best beard growth product for me?
It depends on your need.
As we outlined in this article, if you are looking for faster and fuller growth then beard growth pills tend to work better. However, if you are looking to fill in patches then a spot treatment such as a beard growth oil or minoxidil may be better suited for you.
Q: Can products help beard growth?
Many of the products we reviewed have been found in several research studies to promote beard growth. Results of course vary from one man to another.
Q: Do beard growth products really work?
For the most part yes.
Many of the products reviewed in this guide have proved effective for many men wishing to grow a thicker and fuller beard.
Q: What foods increase beard growth?
As we outlined in this guide protein rich foods provide the essential building blocks for healthy beard hair growth.
How To Properly Maintain Your Beard After Its Grown In?
Once your beard has sufficiently started to grow in, its key that you actually maintain it properly.
This is critical in making sure that it remains healthy and well nourished for the long haul.
There are a few key products that you must consider adding to your daily routine:
Beard Oil or a Beard Balm Will Keep Your Beard Happy
By and far of all the beard maintenance products, a beard oil or balm will be by and far the best way to keep your beard well moisturized.
I’ll get to the difference between the two in a minute – but first:
Why is using a beard product important?
You see, at the base of every beard follicle you have these microscopic glands called sebaceous glands. The sebaceous glands produce this oil called sebum oil.
When your beard gradually gets longer, unfortunately sebum oil doesn’t increase in production.
Therefore, your skin that your beard follicles rest on begins to dry out, becomes irritated, and ultimately begins to flake.
Beard flaking is a classic case of ‘beardruff’ (i.e. dandruff for your beard).
Also to note, there is no absolute length on a guys beard when they need to start using a beard product. You see everyone’s sebaceous glands are unique to them, so some men might need to add a product into their routine when their beard is .5″ long and some others when their beard is 2″ long – so your beard is unique to you.
Quite honestly though, there is never no wrong time to introduce a beard product.
The reason for this is that your beard follicle will be well moisturized during its entire growth process, therefore leading to a low chance of split ends and generally a scruffy and brittle beard.
Let’s take a look now at the key beard products – beard balm and beard oil.
So whats the real difference between a beard oil or balm?
Really not too much.
You see beard oil contains just two ingredients:
- Carrier oil
- Essential oil
Beard balm contains four ingredients:
- Carrier oil
- Essential oil
The key ingredient between both of them, and the one you should really care about is the carrier oil.
Carrier oil provides all the moisture an nourishment to your beard follicle. This is the key ingredient that prevents beardruff, dry skin, and general skin irritation.
The other ingredients listed don’t provide the nourishment to the extent of a carrier oil.
Beeswax is really just a styling/holding agent that helps to keep your beard in place throughout the day.
Butter adds an additional layer of moisture to your beard, and also helps as a spreadability agent for the beard balm itself.
Lastly, essential oils provide the awesome scents of both the products. So if you are looking to smell like a lumberjack or something a bit more refreshing (think citrus), essential oils provide just this – the scents.
Best Beard Growth Products: Selection Process
Finding the best solutions available to help men with growing a beard was a difficult challenge. With so many products available and many of them with suspect claims, weeding through the marketing fluff was tough. However, after much research and reading real feedback of other men, we feel confident that we have one of the most comprehensive lists of the best beard growth products.
No matter the current state of your beard, be it thin, patchy, or simply not coming in at all, we think the products outlined above should help you to grow the beard that you want.